Leadership by Design — Leadership built for the modern world
Leadership by Design · Series 01
For IT professionals who lead

Nobody teaches you
how to actually
lead.

The Reluctant Leader

Practical frameworks, honest advice, and the tools I wish someone had handed me when I moved from fixing systems to leading people.

Guide 01 · The Reluctant Leader
From Technical Expert
to Trusted Leader
Pages18
Templates6
Price£0+
Guide 02 · The Reluctant Leader
The IT Leader's
Weekly Reset System
Pages25
Templates5
Price£0+
The Company

Leadership built for the modern world.

Leadership by Design exists to give professionals the practical tools, honest frameworks, and real guidance that organisations rarely provide — whatever industry or role you're leading in.

Every resource we publish is built from real experience in real organisations — not theory, not textbooks, not advice that sounds good in a boardroom but falls apart on a Monday morning.

The Reluctant Leader is our first series, built specifically for IT professionals navigating the shift from technical expert to people leader. More series are in development.

Practical over theoretical
Every framework is something you can apply this week — not something you'll bookmark and revisit in six months.
🎯
Honest over polished
We talk about the mistakes, the difficult conversations, the things that go wrong. That's where the real learning is.
🔓
Accessible by design
Our core resources are free. Good leadership tools shouldn't only be available to people who can afford expensive coaching.
The Reluctant Leader Series

Two guides. Both free.
Both things you can use on Monday.

Available now at thereluctantleader.co.uk — pay what you think they're worth.

Guide 01 · The Reluctant Leader Series
From Technical Expert to Trusted Leader
The mindset shifts, frameworks, and tools for making the shift from doing to leading.
Pages18
Templates6
Price£0+
Free — pay what it's worth
The guide I wish someone had given me.

Five chapters covering the mindset shifts, 1-to-1 frameworks, difficult conversation tools, the peer-to-manager transition, and senior stakeholder communication — all drawn from real IT operations leadership.

5 complete chapters with real frameworks
6 ready-to-use templates and worksheets
30-day action plan starting Monday morning
Download Guide 01 →
Guide 02 · The Reluctant Leader Series
The IT Leader's Weekly Reset System
Five weekly practices that change how your whole week feels — in under 45 minutes.
Pages25
Templates5
Price£0+
Free — pay what it's worth
Stop reacting. Start leading with intention.

Monday Reset, Team Health Check, Stop Doing Audit, Friday Close, and a Burnout Warning System — five practices with printable templates that together take less than 45 minutes a week.

5 weekly practices with full explanations
Burnout warning system with weekly self-assessment
Complete combined weekly planner — printable
Download Guide 02 →
Mark Rooney — Founder, Leadership by Design
About the founder

A real career.
Not a theory.

I'm Mark Rooney — Head of IT Operations and the founder of Leadership by Design.

My career spans the Royal Navy, healthcare networks across NHS hospitals with Philips Healthcare, and over twelve years at one of the UK's largest port operators — working every level from hands-on network engineer to leading an entire IT Operations department across multiple ports.

Everything published here comes from that experience. The frameworks are real. The mistakes are real. And the conviction that technical professionals deserve better leadership tools than they're usually given — that's very real too.

Head of IT Operations Royal Navy veteran Youth football coach 20+ years in IT
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